The value to pay might for non-compliance range from a adverse popularity to lack of sales. Offending distributors might expect to see their manufacturers dragged within the courtrooms of social media too. When this occurs, they would find it extraordinarily tough to put off the wildfire. Worse, they might be going through outright investigations, which can find yourself with them paying the ultimate word worth of immediate closure. On the other hand, the emergence of robust consumer activism paves the street for green brands everywhere to make a dent within the markets. For instance, Ikea is already capitalizing on its green credentials, as do others like Patagonia and Keurig.

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